Origin*

“OVER THE PAST YEAR (2021) I’VE SENT SO MANY EMAILS TO SO MANY BRANDS AND COMPANIES EXPLAINING WHAT GUSHER* IS BUT STILL FEEL LIKE I DON’T KNOW WHAT WE ARE, I JUST KNOW WE WANT TO DO A BUNCH OF (BLEEP) BUT I’M GOING TO TRY MY BEST TO TELL EVERYONE WHO WE ARE. IT ALL STARTED AS AN IDEA IN GRADE 1O REALLY, I WANTED TO MAKE A ZINE FOR LOCAL ARTISTS, IT WAS BASICALLY AN ODD FUTURE, A CREW BUT WITH ALL OF THAT IT ALWAYS ENDS WITH WHATSAPP GROUPS AND UNEXECUTED IDEAS. IT WASN’T CALLED GUSHER AND I DIDN’T KNOW ANY OF THE FRIENDS WHO ARE HELPING ME RIGHT NOW. I SAVED THE IDEA IN MY BACK POCKET, I MADE THE LOGO GRADE 11 AND KIND OF JUST SAT WITH THE IDEA FOR 2 YEARS. LATE NIGHT 13TH JANUARY 2020 I’M DONE SCHOOL AND I WAS REALLY DEEP THINKING LIFE AND WHAT I WANT TO DO.

I WANTED GUSHER TO BE A THING, A FULL OUT ZINE AND STUFF BUT I REALIZED THAT ALL THIS SHIT STARTS FROM A TINY THING. THAT NIGHT I WHIPPED OUT ME CELLULAR DEVICE AND MADE AN INSTAGRAM PAGE. I DIDN’T KNOW WHAT I WAS GONNA PUT ON THERE AND FOR ABOUT A MONTH I WAS POSTING STUFF ME N KAY (UNCLE) MADE. THE IDEA OF WHAT GUSHER IS REALLY CLICKED IN FEB AND SHEET STARTED PICKING UP STEAM TOO. YOU KIDDOS REALLY ARE THE REASON THIS EXISTS, THE REASON I’VE MET ALL THE AMAZING PEOPLE I’VE MET (ONE OF THEM HELPED ME MAKE THIS SITE, LOVE YOU BAH). ALL BECAUSE YOU BABIES DECIDED TO SEND US PICTURES AND SHARE OUR LIL IDEAS WITH YOUR FRIENDS. WE SLOWLY CHANGING AND OPENING DOORS, THAT’S BECAUSE OF YOU PEEPS. THIS WHOLE PARAGRAPH SAYS NOTHING ABOUT WHO WE ARE AND WHAT WE DO, REALLY JUST WANTED TO USE THIS TO SAY THANKS LOL.

WITH ALL THAT, WE ARE JUST A COUPLE ART HOES FIGURING THIS SHIT OUT. GUSHER IS AN ART HOUSE, WHAT THAT HOUSE CONSISTS OF IS A BUNCH OF AMBITIOUS CREATIVE PEOPLE. FILM, FASHION, MUSIC, VISUAL ART ETC, WE WANT TO DO IT ALL. WE CREATING A PLATFORM FOR CREATIVE PEOPLE TO BE CREATIVE. UMMMM YEAH, WE LOVE YOU ALL, EXCITING TIMES AHEAD. THANKS FOR CARING, REALLY.”

— Lunathi Kondlo